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        "text": "While AEO and traditional SEO both aim to improve search engine rankings, AEO focuses specifically on establishing a contractor's business as an authoritative entity, rather than just ranking for keywords. Traditional SEO often targets individual keywords and technical optimizations. AEO encompasses a broader strategy that includes building brand trust, expertise, and reputation across various online touchpoints, ensuring consistency in identity and messaging, and signaling deep relevance to search engines. It's about demonstrating overall industry leadership and trustworthiness, which in turn leads to better rankings and visibility.",
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