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        "text": "While both Answer Engine Optimization (AEO) and traditional SEO aim to improve online visibility, their primary focus differs. Traditional SEO typically targets organic search rankings for keywords, driving traffic to a website. AEO, however, is geared towards optimizing content to provide direct, concise answers to user queries, often appearing in featured snippets, 'People Also Ask' sections, or via voice search. For law firms, this means crafting content that directly answers common legal questions, rather than just ranking for broad legal terms, positioning the firm as a direct authority.",
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