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        "text": "Traditional SEO primarily optimizes existing human-created content for search engine algorithms. Generative Engine Optimization (GEO), however, involves AI-driven content creation from the ground up, alongside optimization. GEO considers not only search engine ranking factors but also how AI models interpret and present information in conversational interfaces and AI-powered summaries. It's about optimizing for both human and AI consumption, ensuring content is discoverable and effective in diverse AI-powered environments.",
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