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        "text": "Traditional SEO primarily focuses on optimizing for keyword rankings in conventional search engines. Generative Engine Optimization (GEO) expands on this by also optimizing for AI-powered search, voice assistants, and generative AI models. GEO emphasizes creating natural language content that directly addresses user intent and questions, rather than just keywords. It prepares your business to be discovered through conversational search and AI-generated summaries, providing a more comprehensive and future-proof approach to digital visibility, especially crucial for local service providers.",
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