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        "text": "Traditional SEO primarily optimizes for keywords and backlinks to rank in organic search results. Generative Engine Optimization (GEO) goes further by focusing on the semantic understanding of search queries and the generation of content that directly addresses user intent, especially in the context of conversational AI and generative search experiences. GEO emphasizes creating comprehensive, high-quality answers that AI models can readily use to summarize or respond to legal questions, moving beyond mere keyword matching to intent fulfillment and direct answer provision.",
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