Are your marketing campaigns crushing it with traditional SEO but falling flat when it comes to AI answer engines? You're not alone! Many businesses find that their existing content, while great for humans and search engines, isn't quite resonating with AI platforms like ChatGPT, Perplexity, or Google AI Overviews.
This usually boils down to a few key reasons. First, your content might not be structured in a way that AI can easily 'read' and extract answers from. AI loves question-based headings and direct, concise answers right at the beginning of a section.
If your content is more prose-driven without clear Q&A formatting, AI might just pass it by. Second, you might be missing out on structured data.